About Us
From Tradition to Innovation: Empowering Every Indian Kitchen
Founded in 1982, Aadeshwar Houseware has long been a trusted name in Indian kitchens, beginning as a humble steel retail store in Gujarat. Over the decades, it has evolved into a leading houseware company, recognized for delivering cookware that blends durability, safety, and Indian culinary insight. With a deep-rooted understanding of traditional cooking needs and modern lifestyle shifts, our journey reflects a commitment to quality and innovation. Now operating as Aadeshwar Houseware Limited, we proudly lead with our flagship brand Protege -a name that represents our vision to empower home chefs across India. Guided by our motto “Make Your Kitchen Smarter”, Protege embodies smart design, advanced functionality, and a spirit of continuous innovation while staying true to the soul of Indian cooking.
Our Vision
Empowering every home chef by delivering innovative, eco-friendly cookware that makes everyday cooking smarter, healthier, and more joyful across Indian households.
Our Mission
To innovate cookware tailored for Indian kitchens-combining quality, safety, and smart design for healthy, efficient cooking. We serve with excellence, sustainability, and a commitment to our communities.
Lead With Innovation & Quality
At the core of our brand lies a commitment to continuous innovation-introducing advanced materials and thoughtful designs that elevate the Indian cooking experience. We don’t just enhance cookware; we reinvent it to be smarter, safer, and more efficient, helping home chefs cook faster, healthier, and with greater ease.
Alongside innovation, we uphold the highest standards of quality in craftsmanship. Every product undergoes rigorous testing and precision engineering to ensure lasting durability, optimal performance, and safety in everyday use. We believe that true progress lies in delivering excellence you can trust, meal after meal.
Our focus is to create meaningful change in the kitchen by combining technology with tradition. From energy-saving features to user-friendly ergonomics, every piece we develop is crafted to inspire creativity, support healthier lifestyles, and meet the real needs of Indian households – while setting new benchmarks in quality and reliability.
Milestones Of Our Legacy:
In 1982, we laid the foundation of our journey by starting a small shop named Pankaj Vasan Bhandar. This humble beginning became the root of our deep expertise in metalwork and cookware products.
Shifted to wholesale distribution of cookware products across North Gujarat, Panchmahal, and Rajasthan - with market penetration and presence-building.
The year 2010 marked the beginning of cookware manufacturing at Radhe Industries in Chhatral, Gujarat a significant step forward, driven by a vision for quality and innovation.
In the same year, Protege was launched as a flagship brand, embodying intelligent design, lasting durability, and efficient Cookware solutions.
We took over Radhe Industries along with the Protege brand, initiating a strategic restructuring to enhance operational efficiency and expand the product portfolio in the cookware industry under the Protege umbrella.
Established first stainless steel triply cookware unit at Himmatnagar, introduced three-layer (stainless-aluminium-stainless) cookware for healthy and uniform cooking.
Started a second modern production plant at Himmatnagar to increase stainless steel cookware manufacturing and meet the growing demand.
Brought all of its businesses under one single corporate name Aadeshwar Houseware Limited unifying its brands and operations to provide customers with an integrated and more powerful approach.